19. března 2012 8:00 Lidovky.cz > Byznys > Angličtina

Job Advertisement. Jak napsat inzerát v angličtině?

Job advertisement | na serveru Lidovky.cz | aktuální zprávy Job advertisement | foto: Shutterstock

I toto pondělí vám server Lidovky.cz ve spolupráci s jazykovou agenturou Skřivánek přináší pravidelnou lekci kurzu byznys angličtiny. Dnešním tématem jsou pracovní inzeráty. Správné odpovědi k jednotlivým cvičením a test naleznete na konci lekce.

Put the verbs from the box into the article:

attract       monitor       hire       announce       fill in        fall

Job advertisements are usually created by HR managers who 1._________ available job openings. These ads are often published because of two reasons, either the company wants to 2._________ specific job openings or they just want to 3._________ the experience level of available job applicants and thus may not in the end 4._________ people.

There are two types of adverts; classified advertisements 5._________ under a certain heading or section such as Professional, Education and Training or Sales and Marketing. Display ads can be larger than classified; they may or may not appear under certain headings, they usually have thicker boarders and they potentially 6._________ attention of more job applicants.

Put missing words into the paragraph. The first letters are there to help you:

The most frequent places, where the adverts appear are 1. n________, 2. m________, college alumni 3. n________ or online 4. W________ even though they might occasionally appear on 5. T________ or 6. r________.

Write antonyms for these adjectives and then put them into appropriate gaps in the paragraph:

specific - 1._________
confusing - 2._________
complicated - 3._________
boring – 4._________

To create an 5. _________ and effective job advertisement, concentrate on the design of the text. The design should be 6. ________, the text layout 7. _________ and definitely the AIDA selling format must be taken into consideration. In 8. ________ it means that the aim of this selling format is to attract readers´ attention, generate interest, make the candidate desire the job and take an action.

Put the prepositions from the box into the paragraphs below:

with      for (2x)        through        of (3x)        in

1. ______ ads, use simple language and avoid complicated words which means that the most appropriate language is the language 2. ______ the reader or the magazine where the ad is published. The advertisement should consist 3. ______ short sentences which do not have more than fifteen words.

What can help to reduce the length 4. _____ the sentences is to search 5. ______ the first draft and replace commas 6. ______ full stops. Also, you can use bullet points and short paragraphs. Choose simple type styles such as Arial, Tahoma or Times. Recommended size 7. ______ headings and sub headings is between 12 to 20 points and 8. ______ a text 10 to 12 points.

Put missing adjectives into the paragraphs below. The first letters are there to help you:

Additionally, avoid italics, shadows, 1. li________ colours or 2. wo________ colours.

It also helps if you refer to the reader as "you" and use "you" in the description of requirements and expectations of the candidate and the job role. It helps the candidate to visualise themselves in the role and it makes them feel involved.

Whether you describe the company or the job, try to incorporate something 3. ne_______, 4. inn________, 5. exc________ or 6. cha________. People must be interested in the job and new things attract them. Stress, what is 7. uni________ about the position or what makes the position or company 8. spe________. On the other hand, bear in mind that the advertisement must be 9. cre________.

Find ten spelling mistakes:

If you want to put together a good and precice job add, you should not omitt these things:

  • job titel
  • name of the employer and the recruitment agency
  • location of the job
  • succinct description of the busines or organisation and to whom the position reports
  • job role, clear purpose, scale, size, responsibility and timescale and the territory role
  • profile of an ideal candidate
  • required qualifications and experiences
  • expected salary or salary guide
  • response and aplication structure and contact details as necessary

Additionally, you might anounce wheather the position is full or part-time, if the contract is permanent and you can put there your website adress in case the candidate wanted to find out more details about the company or the job responsibilities.

TEST your knowledge HERE


Put the verbs into the article:
1. announce; 2. fill in; 3. monitor; 4. hire; 5. fall; 6. attract

Put missing words into the paragraph:
1. newspapers; 2. magazines; 3. newsletters; 4. WebPages; 5. TV/television; 6. radio

1. general; 2. clear; 3. simple; 4. interesting; 5. interesting; 6. clear; 7. simple; 8. general

1. In; 2. of; 3. of; 4. of; 5. through; 6. with; 7. for; 8. for

1. light; 2. wonderful; 3. new; 4. innovative; 5. exciting; 6. challenging; 7. unique; 8. special; 9. credible

Find ten spelling mistakes:
1. precice – precise; 2. add – ad; 3. omitt – omit; 4. titel – title; 5. busines – business; 6. experiences – experience; 7. aplication – application; 8. anounce – announce; 9. wheather – whether; 10. adress - address

Jazyková agentura Skřivánek

Skřivánek je největší jazykovou agenturou ve střední a východní Evropě. Na trhu jazykových služeb působí již od roku 1994. Kanceláře a učebny agentury Skřivánek najdete v 20 městech ČR a v dalších 14 zemích světa.

Jako jedna z největších překladatelských agentur v Evropě se Skřivánek stal uznávaným specialistou na evropské a asijské jazyky. Zaměstnává více než 400 kvalifikovaných jazykových odborníků a nabízí odborné překlady do všech jazyků.

Kromě různých typů kurzů pro veřejnost zajišťuje Skřivánek i výuku na klíč pro firmy a jednotlivce, jazykové audity, pobytové a zahraniční kurzy nebo přípravu na jazykové zkoušky pro děti i dospělé.

Více informací najdete na www.skrivanek.cz.

ve spolupráci s jazykovou agenturou Skřivánek, Lidovky.cz